Welcome to YouTube Millionaires, where we profile channels that have recently crossed the one million subscriber mark. There are channels crossing this threshold every week, and each has a story to tell about YouTube success. Read previous installments of YouTube Millionaires here.
This installment of YouTube Millionaires is brought to you by MagicLinks, whose technology offers digital artists a way to earn income as their fans shop and connects impactful sales drivers with brand sponsorship opportunities.
For the past 25 years, Dominique Sasche has sent the good people of Houston off to bed well informed.
A longtime broadcast journalist, Sasche started her career away from the anchor desk. She got her start reporting traffic for various radio stations. Her window to anchoring opened when she began working for local channel KPRC. She reported traffic there as well, but one week, the network needed a fill-in anchor for the news desk. Sasche stepped in, and the rest, as they say, is history.
Sasche now anchors KPRC’s primetime news slots — 6 p.m. and 10 p.m. But there’s also one more place where her many fans (she has more than 57K likes on Facebook and 184.7K on Instagram) can watch her content: on YouTube. She launched her channel in 2014, and immediately shaped it as a place to offer up her fashion and beauty tips. As an anchor, Sasche does her own hair, makeup, and styling five days a week, an undertaking that’s practically its own full-time job. Her videos are meant to make these potentially complicated, time-consuming endeavors as easy as possible for viewers who want to style and go like a pro.
Sasche produces one video per week, and often gives viewers a lot of bang for their watch time, rolling multiple tips into videos that teach viewers how to, for example, turn one pair of jeans into seven looks (below), or videos that give them Sasche’s top skincare tips for a particular season.
Her practical and professional advice have recently pushed her channel up above one million subscribers — folks who, like Sasche’s KPRC audience, tune in on the regular to see what she has to share next.
Check out our chat with her below.
Tubefilter: How does it feel to hit one million subscribers? What do you have to say to your fans?
Dominique Sasche: Surreal and indescribable. For me, it’s all about that one connection, making a difference and imparting what I’ve learned along the way. The fact that a million people have signed up for this touches me profoundly!
Tubefilter: So for those who may not know, you’re a longtime evening news anchor at Houston’s KPRC. Tell us a little about your career! How did you end up in news? What about being a news anchor appeals to you?
DS: I started anchoring in 1994 on our morning show after doing a year of traffic reporting for the station. I was a radio disc jockey before that. KPRC gave me an incredible opportunity as an anchor/reporter in a major market with little to no experience. I had managers who believed in me, and mentors along the way. I worked all day parts Monday through Friday, eventually settling in at the prime 6 p.m. and 10 p.m. time slots. What appeals to me most about my work is providing a service to my community and informing viewers in a place I call home. I’ve lived in Houston since 1974.
Tubefilter: What made you start a YouTube channel?
DS: As a female news anchor, you get questions from viewers about where you get your clothing, what lipstick you’re wearing, who does your hair, etc. I would often get questions about my eye makeup, which is usually a soft smokey eye, my signature. One day, I took my cell phone and recorded a quick video doing an eye makeup tutorial and posted it on my KPRC Facebook page. The amount of comments and follow-up questions I received made me realize that viewers were wanting more of this type of content. Hello YouTube channel!
Tubefilter: You balance being a YouTube creator with having a full-time job you’re committed to. And you have kids! How do you split your time? Do you have specific hours where you work on your YouTube content?
DS: Time management is a constant. I’m the mother of one, a bonus mom to five, and a wife with two full-time jobs. I want to be present in all of it. I usually shoot my videos on Monday, or Tuesday at the latest, for a Thursday 1 p.m. CST airing. I also change my look so frequently that I can’t shoot videos too far ahead of time, or else they won’t be current. This all gets balanced with carpool, homework, KPRC duties, charity commitments, and our moms who also live here. It’s a full life, but it’s a blessed one.
Tubefilter: What do you think makes your videos stand out despite all the noise on YouTube?
DS: I think there are many channels with helpful and informative content on YouTube. In terms of what brings people to me, maybe it’s a sense of authenticity and a down-home sensibility. When I started, there weren’t too many women in my demographic creating content, and there was apparently a large audience of women in their prime looking for content from a contemporary. I’m also non-sponsored, so when I talk about a product or service, it’s because I really use and buy it.
Tubefilter: In your channel description, you mention wanting to empower others to be their best selves. Why is this so important to you?
DS: Because I believe people need inspiration and motivation. It’s rewarding to plant a seed and watch others flourish to live their best lives. I’ve always said, what’s the point of having knowledge and wisdom if you don’t impart it?
Tubefilter: How long does the average video take you to make, from conception to posting?
DS: Good question. Some are obviously quicker than others. My longest are my travel vlogs, which I prefer editing myself. As a journalist, I love the creative process of telling a story with words, images, music, and text, and conveying emotion. They’re the most cumbersome, but also the most rewarding, while a makeup tutorial could take a few hours of prep and shoot time and then a few hours editing. Just depends on the content.
Tubefilter: When did you start noticing your audience really picking up? Was there one specific video that attracted a lot of attention? How are you growing your audience?
DS: My first video to go viral was 4 EASY SHORT HAIRSTYLES THAT WILL MAKE YOU WANT A BOB! That’s when things really started taking off. My hairstyling videos were really gaining traction. Also, I focus quite a bit on makeup and skincare for mature skin, which is a hot topic these days. I do a lot of giveaways on my channel as well, but it’s really been a grassroots effort to bring people in the tent with varied content that applies to the whole woman, whether I’m talking beauty, lifestyle, wellness, or faith.
Tubefilter: Is there anything specific about producing content for your YouTube channel that’s inspired by your experience with being part of a news production?
DS: I would say just my knowledge of editing, shooting, and being on camera. I’ve had 25 years experience in the business, so it brings a certain level of expertise and a standard to which I hold myself.
Tubefilter: What’s your favorite part of making content for YouTube?
DS: Hearing from viewers about how they’ve made profound changes in their lives and are feeling #boldandblessed.
Tubefilter: What’s next for you and your channel? Any fun plans?
DS: To continue to find ways to make an impact and be helpful. My eyes are open, and the options are endless.
You can add yourself to the ranks of Sasche’s more-than-a-million YouTube subscribers at her channel YouTube.com/DominiqueSascheTV.
This installment of YouTube Millionaires is brought to you by MagicLinks.
Born in 2015, MagicLinks is the fastest-growing video influencer platform powering social commerce. Trusted in over 195k campaign videos, viewed by more than 21B fans, MagicLinks’ digital artist community has driven more than $750M in product sales for global brand leaders. MagicLinks is the global leader in authentic social commerce for video Influencers. Our technology offers digital artists a way to earn income as their fans shop and connects impactful sales drivers with brand sponsorship opportunities. Come join our vibrant community of premium video creators and be part of the magic.
Powered by WPeMatico